uncle peter pancakes startup ideas

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Uncle Peter Pancakes Startup Ideas

Inspired by the charm of Paris and our founders' love for their delicious pancakes, Uncle Peter's Pancakes Startup ideas was born. Akashdeep, who drew ideas from people all over the world, aimed to put this western breakfast item into an Indian touch. Now, The Abbotsford Pancakes Welcome a sort of first for that desire of everything decadent and fluffy and it was seen in 2019 with Uncle Peter's Pancakes.They wanted to make pancakes, the good old American breakfast classic, accessible to streets across India, something which had never been done before as pancakes were largely available only in independent restaurants. To keep this iconic dish heritage and history live and colorful we do this work with authentic recipes with quality products.

Airing time 27 February 2024
Brand Uncle Peter Pancakes
LLP Name Bogmalo Foods and Hospitality LLP
LLP Registration Bangalore, Karnataka, India
LLP Incorporation date 17 October 2017
Business Category Pancakes Focused QSR
USP Variety of Pancakes
Co-founders/Directors Akashdeep Dan, Sundeep Singh, Vivek Jha
LLP Obligation to Contribution Rs 50000
Website www.unclepeterspancakes.com
Sales/EBITDA/Profits

Sales:

LLP Sales Split (FY 22-23): Rs 5 Cr

LLP Owned Outlets: Rs 3.5 Cr

Franchise Fee & Royalty: Rs 1.5 Cr

LLP Sales (FY 23-24): Rs 8 Cr (Projected)

Lifetime Brand Sales: Rs 30 Cr

Franchisee Sales:

FY 22-23: Rs 14 Cr

FY 23-24: Rs 21-22 Cr (Projected)

EBITDA:

20-21% (Franchisee QSR)

11% (Cloud Kitchen)

LLP Net Profit:

FY 22-23: Rs 76 Lakhs

FY 23-24: Rs 1.5 Cr (Projected)

Unit Economics

Franchise QSR:

Food and Packaging: 30%

Rentals: 10%

Manpower Costs: 10%

Marketing: 8%

Miscellaneous Costs: 2%

Royalty: 5%

Zomato & Swiggy’s Commission: 15%

Ask Rs 60 Lakhs for 2% Equity at the valuation of Rs 30 Cr
Pre-round Completely Bootstrapped
Deal pakki? Rs 60 Lakhs for 3% Equity at the Valuation of Rs 20 Cr with a 3% Royalty until Rs 1.2 Cr is Recouped from Shark Anupam, Vineeta, and Namita.

LLP Details of Uncle Peter Pancakes Startup ideas

Uncle Peter Pancakes has the LLP name Bogmalo Foods and Hospitality LLP with LLP incorporation date on 17 October 2017. This LLP is registered in Bangalore, Karnataka, India. With over forty established outlets available across 15 cities, Uncle Peter Pancakes started business Seven years ago, with a vision of being the nation's biggest Homegrown Pancakes Brand.

Ownership of Uncle Peter Pancakes Startup ideas

Akashdeep Dan, Sundeep Singh and Vivek Jha are the co-founders of Uncle Peter Pancakes. Akashdeep and Sundeep started this idea of providing this service back in 2017 and got this name in 2018 after meeting a man from Paris ‘Uncle Peter’ and got inspired by tasting their pancakes.

Business model of Uncle Peter Pancakes Startup ideas

Uncle Peter Pancakes operates through two main models: Cloud Kitchens and QSR & Kiosk kitchens. The startup currently operates in metro cities with 5 LLP owned outlets and 35 franchisee outlets. The initial franchise fee is Rs 5 Lakhs, valid for 5 years, with a 5% royalty from these franchisees.

Products and Services of Uncle Peter Pancakes Startup ideas

Uncle Peter Pancakes offers a variety of pancakes, including healthy, gluten-free, and vegan eggless options. More details about their offerings can be found on their website: www.unclepeterspancakes.com.

Business valuation of Uncle Peter Pancakes Startup ideas

Uncle Peter Pancakes presented their pitch in Shark Tank India seeking an investment of ₹60 Lakhs for 2% Equity, making the business valuation Rs 30 Cr.

Here's a breakdown of the sharks' decisions:

  • Aman: He rejected the deal because he couldn’t connect with the project and believes that he won’t be able to contribute towards the betterment of the LLP. Hence, he didn’t show interest.
  • Namita: She wanted to invest as she liked the approach of the founders to raise money, which was that they tried to raise capital after earning and after being profitable. Therefore, she showed interest. Her offer matches with Anupam’s initial business valuation which was Rs 60 Lakhs for 4% equity with 3% royalty until Rs 90 lakhs is covered.
  • Vineeta: She liked the product and the statistics of the LLP and got interested in the deal. Hence, she also invested.
  • Peeyush: He didn’t gain confidence in the idea that an outlet can be sustained on pancakes. He was not able to get conviction and also didn’t understand the accuracy of statistics. He didn’t find the business model profitable. Hence, he didn’t invest.
  • Anupam: He quoted that the founders are flexible and are willing to adapt and learn, so he showed a keen interest in investing in the LLP. Hence, he did invest. His initial offer was of Rs 60 Lakhs for 4% equity with 3% royalty until Rs 90 lakhs is covered. After seeing other sharks' offers, he revised his offer to Rs 60 Lakhs for 2% equity with 3% royalty until Rs 90 lakhs is covered.

Following extensive negotiations regarding the investment amount and equity stake, the founders secured a collective Rs 60 Lakhs investment for 3% Equity at the business valuation of Rs 20 Cr with a 3% royalty until Rs 1.2 Cr is recouped from Shark Anupam, Vineeta, and Namita.

Analysis of Shark Decisions of Uncle Peter Pancakes Startup ideas

The Sharks' decisions reflect several key considerations for Uncle Peter Pancakes:

  • Business Valuation Concerns: Uncle Peter Pancakes, although running in profits since its incorporation, had numerical figures and statistical data that were not clear and were ambiguous. Also, their target of reaching ₹30 Cr made no sense to the Sharks.

Some Key Strengths and Weaknesses of Uncle Peter Pancakes Startup Ideas:

Strengths:

  • Wide Variety of Pancakes: Uncle Peter Pancakes offers a wide range of healthy pancakes to consumers at an affordable price and is also profitable.

Weaknesses:

  • Valuation Discrepancy: The profit figures quoted by the founders were not properly calculated, creating distrust between some of the sharks and the founders.

Future of Uncle Peter Pancakes Startup Ideas

The future of Uncle Peter Pancakes is very bright as 3 of the 5 sharks invested in the model as they found great growth perspectives in the business model and the approach of the founders appeared to be trustworthy.

Conclusion

Uncle Peter Pancake's pitch highlighted key strengths in their business model and product. The Sharks were concerned regarding its business valuation. Further, the Sharks felt that investing in this would be pretty profitable and hence, the founders got a 3 shark deal.

Quick Summary:

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