Inspired by the charm of Paris and our founders' love for their delicious pancakes, Uncle Peter's Pancakes Startup ideas was born. Akashdeep, who drew ideas from people all over the world, aimed to put this western breakfast item into an Indian touch. Now, The Abbotsford Pancakes Welcome a sort of first for that desire of everything decadent and fluffy and it was seen in 2019 with Uncle Peter's Pancakes.They wanted to make pancakes, the good old American breakfast classic, accessible to streets across India, something which had never been done before as pancakes were largely available only in independent restaurants. To keep this iconic dish heritage and history live and colorful we do this work with authentic recipes with quality products.
| Airing time | 27 February 2024 |
| Brand | Uncle Peter Pancakes |
| LLP Name | Bogmalo Foods and Hospitality LLP |
| LLP Registration | Bangalore, Karnataka, India |
| LLP Incorporation date | 17 October 2017 |
| Business Category | Pancakes Focused QSR |
| USP | Variety of Pancakes |
| Co-founders/Directors | Akashdeep Dan, Sundeep Singh, Vivek Jha |
| LLP Obligation to Contribution | Rs 50000 |
| Website | www.unclepeterspancakes.com |
| Sales/EBITDA/Profits |
Sales: LLP Sales Split (FY 22-23): Rs 5 Cr LLP Owned Outlets: Rs 3.5 Cr Franchise Fee & Royalty: Rs 1.5 Cr LLP Sales (FY 23-24): Rs 8 Cr (Projected) Lifetime Brand Sales: Rs 30 Cr Franchisee Sales: FY 22-23: Rs 14 Cr FY 23-24: Rs 21-22 Cr (Projected) EBITDA: 20-21% (Franchisee QSR) 11% (Cloud Kitchen) LLP Net Profit: FY 22-23: Rs 76 Lakhs FY 23-24: Rs 1.5 Cr (Projected) |
| Unit Economics |
Franchise QSR: Food and Packaging: 30% Rentals: 10% Manpower Costs: 10% Marketing: 8% Miscellaneous Costs: 2% Royalty: 5% Zomato & Swiggy’s Commission: 15% |
| Ask | Rs 60 Lakhs for 2% Equity at the valuation of Rs 30 Cr |
| Pre-round | Completely Bootstrapped |
| Deal pakki? | Rs 60 Lakhs for 3% Equity at the Valuation of Rs 20 Cr with a 3% Royalty until Rs 1.2 Cr is Recouped from Shark Anupam, Vineeta, and Namita. |
Uncle Peter Pancakes has the LLP name Bogmalo Foods and Hospitality LLP with LLP incorporation date on 17 October 2017. This LLP is registered in Bangalore, Karnataka, India. With over forty established outlets available across 15 cities, Uncle Peter Pancakes started business Seven years ago, with a vision of being the nation's biggest Homegrown Pancakes Brand.
Akashdeep Dan, Sundeep Singh and Vivek Jha are the co-founders of Uncle Peter Pancakes. Akashdeep and Sundeep started this idea of providing this service back in 2017 and got this name in 2018 after meeting a man from Paris ‘Uncle Peter’ and got inspired by tasting their pancakes.
Uncle Peter Pancakes operates through two main models: Cloud Kitchens and QSR & Kiosk kitchens. The startup currently operates in metro cities with 5 LLP owned outlets and 35 franchisee outlets. The initial franchise fee is Rs 5 Lakhs, valid for 5 years, with a 5% royalty from these franchisees.
Uncle Peter Pancakes offers a variety of pancakes, including healthy, gluten-free, and vegan eggless options. More details about their offerings can be found on their website: www.unclepeterspancakes.com.
Uncle Peter Pancakes presented their pitch in Shark Tank India seeking an investment of ₹60 Lakhs for 2% Equity, making the business valuation Rs 30 Cr.
Here's a breakdown of the sharks' decisions:
Following extensive negotiations regarding the investment amount and equity stake, the founders secured a collective Rs 60 Lakhs investment for 3% Equity at the business valuation of Rs 20 Cr with a 3% royalty until Rs 1.2 Cr is recouped from Shark Anupam, Vineeta, and Namita.
The Sharks' decisions reflect several key considerations for Uncle Peter Pancakes:
Strengths:
Weaknesses:
The future of Uncle Peter Pancakes is very bright as 3 of the 5 sharks invested in the model as they found great growth perspectives in the business model and the approach of the founders appeared to be trustworthy.
Uncle Peter Pancake's pitch highlighted key strengths in their business model and product. The Sharks were concerned regarding its business valuation. Further, the Sharks felt that investing in this would be pretty profitable and hence, the founders got a 3 shark deal.