Pizza Galleria: Pizza Startup Ideas

Pizza Galleria is a startup that began in December 2015. This is a 100% vegetarian pizza brand. The founder is from Gohana, Haryana. He is the first one to introduce pizza in Gohana. Pizza Galleria has even beaten Dominos in some cities. The first outlet was opened in Gohana on 25 December 2015.

Company Details of Pizza Galleria Startup ideas

It was incorporated on 30 September 2020. It is classified as a private limited company and is located at 349, Baroda Road Kath Mandi Gohana-131301. Its authorized share capital is ₹15 lakh and the total paid-up capital is ₹1 Lakh.

Ownership of WeHear Startup ideas

Kalakarama is a start-up founded by Sandeep Jangra and Ishan Chugh.They are from Gohana, Haryana

Business model of Pizza Galleria Startup ideas

Pizza Galleria sells 4-5 Lakh units of Pizza in a month.The sales split is as follows:

• Dine-in and in house sales-70%
• Swiggy and Zomato-30%

18 outlets are company owned and 12 outlets are franchisee owned.They also charge 3% royalty from franchisee owned and operated outlets.

Products and Services of WeHear Startup ideas

Pizza Galleria offers a wide range of vegetarian pizzas that are made with fresh dough and liquid cheese.Pizza Galleria offers a customizable menu that can be tailored to suit the taste of their customers.It offers food delivery services that can be ordered from their website.Pizza Galleria has dine-in services available in their cafes that are uniquely designed.Pizza Galleria has an amazing rating -4.2 to 4.9 on Zomato. They have 30 outlets at present More details about their products can be found out on- https://pizzagalleria.in/about-us/

Business valuation of Pizza Galleria Startup ideas

Pizza Galleria presented the pitch in Shark Tank India season 3 seeking an investment of ₹1 Cr. for Equity of 2% at a business valuation of ₹50 Cr.

• Aman Gupta: Aman liked the products. He also liked the idea of being a pure vegetarian restaurant chain. He says that they were great entrepreneurs. He suggests them to have a co-founder or a finance manager.
• Deepinder Goyal: He loved the food. He also appreciates the passion of the founders. He says that he is not willing to invest as the business is unorganised.
• Vineeta Singh: She says that the founders lack the understanding of their own business.
• Namita Thapar: She liked the food served by them. She also tells them to learn financials as they were not clear about the data of the company such as net profit, gross profit and the franchise agreement. She says the founders are sweet and pure. But she did not invest as she does not have expertise in this area.
• Anupam Mittal: Anupam suggests that 100% veg should be used as a main selling point. He does not invest due to unorganised business setup.

BizFoc analysis of Shark Decisions of Pizza Galleria Startup ideas

While Pizza Galleria impressed sharks with their product (pizzas, garlic bread, etc.), the Sharks ultimately decided not to invest. The Sharks raised concerns about the founders' grasp on key business metrics. This lack of clarity on financials was the major reason for not investing. Pizza Galleria's ambitious plan to open 500 franchises by 2030 seemed unrealistic to the Sharks.

Some key strengths and weaknesses of Pizza Galleria startup ideas:

Strengths:

• Unique Selling Proposition (USP): Vegetarian focus, which appeals to a specific audience and their customised liquid cheese that gives a better taste.
• Established Brand: 30+ outlets across India, indicating its credibility.
• Diverse Menu: The menu includes pizzas, garlic breads, different kinds of dips, pizza pocket, and choco lava cake.

Weaknesses:

• Limited Geographic Presence: Primarily operating in India, limiting global growth potential.
• Dependence on Franchisees: Quality control and consistency may vary across outlets.
• Intense Competition: The food industry is highly competitive, with many established players like Domino's, Pizza Hut.
• Limited Differentiation: Unique selling proposition is not strong enough to differentiate from competitors.

Future of Pizza Galleria Startup ideas

Appearing on Shark Tank India puts Pizza Galleria in the spotlight, potentially leading to more sales and brand recognition. Their vision is to become the biggest vegetarian pizza chain in India. They aim to open 500 outlets by the year 2030. The future of this business is promising if they organise their setup well. It was seen that they were not clear about metrics, which is one of the loopholes; otherwise, the business is expected to flourish.

Conclusion

Pizza Galleria's pitch highlighted key strengths in their business model and product. Pizza Galleria is a revolutionary vegetarian pizza chain that has already made a significant impact in the Indian market. The quality of products is good and is economical and hence easy to scale. Their business was profitable but unorganised, which created a trust deficit with the Sharks. Thus, they did not invest in the business.

Quick Summary: